Positioning
Sample Integrity Platform for Market Research
Sample integrity is Maxna’s category. Not generic account fraud. Not a fingerprint plugin. Infrastructure that keeps online sample decision-grade by scoring the respondent and the response before field.
Why Maxna is different
Other platforms score the respondent. Maxna scores the respondent and the response.
Device IDs, bots, VPNs, and duplicates are necessary. They are not enough. A real device can still paste ChatGPT into every open-end. Maxna's proprietary AI grades what people type - so sample integrity is both who they are and what they say.
Respondent quality
Where most tools stop
- Device fingerprinting and environment risk
- Bots, scripts, and click farms
- VPN / proxy and geo mismatch
- Duplicates and professional respondents
Response quality
Maxna's proprietary AI layer
- AI-written and synthetic open-ends
- Low-effort and copy-paste answers
- Cross-question consistency
- Open-end scoring before the complete is paid
See the platform, AI response detection, or compare Maxna to other tools.
Definition
What positioning means in practice
Sample integrity means the people in your dataset are real, unique, in-market, and their answers are attentive enough to trust. Maxna operationalizes that definition as a pre-survey platform - outer shell, behavior, and proprietary AI on content.
Why it matters
What breaks if you skip this layer
Integrity is broader than fraud
Low-effort humans and fluent AI filler can fail integrity without looking like a bot.
Infrastructure, not a checkbox
One supplier-agnostic gate on every project beats a patchwork of trap questions.
The phrase buyers will search
Teams that can show integrity at the gate win QC conversations that “we cleaned later” loses.
Signals
What Maxna looks at
Respondent quality first. Response quality with proprietary AI whenever the threat lives in the answers.
Respondent integrity
Device, network, uniqueness, automation, farms, pros.
Response integrity
Open-ends, AI generation, consistency, low-effort text.
Process integrity
Audit-ready reasons, supplier views, tunable thresholds.
Implementation
How teams deploy this
Define the bar once
Then apply it to every source instead of renegotiating QC per partner.
Sequence correctly
Integrity at entry, residual quality in analysis - not the reverse.
Publish evidence
Blocked-at-gate by reason is how integrity becomes a client asset.
Platform-specific walkthroughs live in integrations. Tiers are on pricing.
Limitations
False positives and honest boundaries
Integrity software that cannot admit uncertainty is not trustworthy.
Integrity cannot invent missing incidence
If the audience is scarce, a gate will terminate some traffic. That is the point - do not fill scarcity with fraud.
FAQ
Questions buyers actually ask
What is a sample integrity platform?
Software that sits in front of surveys and enforces who may enter and whether their answers are usable. Maxna is built specifically for market research sample, not general-purpose identity.
How is this different from respondent quality tools?
Respondent quality is the person. Sample integrity also includes response quality. Maxna is both.
See respondent + response quality on your traffic.
We’ll walk the gate against your sources - not a generic bot demo.
Talk to us